“How to Be a Latin Lover” (2017) attempts to teach us the art of seduction, Latin style, but ends up delivering a hilariously awkward comedy that misses the mark. Directed by Ken Marino and starring Eugenio Derbez as Maximo, a washed-up Lothario dumped by his 80-year-old wife, the film follows Maximo’s journey as he moves in with his sister (Salma Hayek) and nephew (Raphael Alejandro) and tries to reclaim his seductive prowess. This review dives into the film’s comedic misfires, awkward moments, and questionable plot points.
Maximo, played by Eugenio Derbez, in How to Be a Latin Lover
A Cliche-Ridden and Questionable Plot
The humor in “How to Be a Latin Lover” heavily relies on cliches and often falls flat. The “fish out of water” storyline, with Maximo struggling to adapt to a normal life, feels tired and unoriginal, especially compared to more successful comedies like “Elf.” The film’s most glaring issue, however, lies in its questionable moral compass. Maximo attempts to teach his ten-year-old nephew the art of seduction, focusing on attracting women based on superficial qualities. This plot point is incredibly awkward and uncomfortable, raising concerns about the film’s message and target audience.
Maximo with his nephew, Hugo
Unconvincing Characters and Forced Comedy
Eugenio Derbez’s portrayal of Maximo feels like a poor imitation of Derek Zoolander, lacking the charm and wit of the original. Maximo is self-absorbed, unlikeable, and his obsession with sex quickly becomes tiresome. Salma Hayek delivers a decent performance as Sara, Maximo’s frustrated sister, but even she can’t save the film from its forced comedic moments. One particularly cringe-worthy scene involves a miscommunication about “experience” that highlights the film’s desperation for laughs.
Salma Hayek as Sara in How to Be a Latin Lover
Supporting Cast and Missed Opportunities
The supporting cast, including Kristen Bell as a quirky cat lady and Rob Lowe in a minor role, feels underutilized. Their characters lack depth and contribute little to the overall narrative. Even the potentially endearing relationship between Maximo and his nephew is overshadowed by the film’s awkward sexual undertones. “How to Be a Latin Lover” squanders numerous opportunities for genuine humor and heartwarming moments, instead relying on crude jokes and uncomfortable situations.
Kristen Bell as Cindy in How to Be a Latin Lover
A Disappointing Comedy That Falls Flat
“How to Be a Latin Lover” ultimately fails to deliver on its comedic promise. The film’s reliance on sexual humor, unrealistic scenarios, and awkward character interactions results in a disappointing viewing experience. While the movie attempts to explore themes of family and redemption, these are overshadowed by its questionable moral choices and lackluster execution. “How to Be a Latin Lover” serves as a reminder that even a talented cast can’t save a film from a poorly written script and misguided direction.
