Must Love Dogs, a specialty dog shop in Grand Haven, Michigan, thrives on passion and dedication to canine companions and their owners. Driven by a mission to provide the best possible care for dogs, owner Tonya Christiansen has cultivated a business that’s become a local institution.
alt text: Must Love Dogs Grand Haven Logo
The Secret to Success: Passion and Persistence
Christiansen attributes Must Love Dogs’ success to passion and unwavering persistence. A deep love for dogs fuels her commitment to providing exceptional care, while an unwavering belief in her mission has helped her overcome countless challenges. This mindset of “failure is not an option” has been instrumental in establishing Must Love Dogs as a leader in natural pet health.
Must Love Dogs: More Than Just a Pet Store
alt text: Tonya Christiansen with a dog at Must Love Dogs Grand Haven
What sets Must Love Dogs apart is its commitment to expertise and personalized service. With five Certified Pet Food Nutrition Specialists on staff, including experts in raw feeding and herbalism, the shop offers a wealth of knowledge to help dog owners make informed decisions about their pet’s health. The goal is to provide proactive and reactive solutions that ultimately extend the precious time spent with beloved furry companions. Must Love Dogs has become the largest single-location retailer of raw pet food in Michigan, a testament to their dedication to natural pet health solutions.
Establishing Expertise and Building Community
Christiansen’s strategic approach to building her business included establishing herself as a trusted local expert. Regular appearances on FOX and WZZM TV, writing articles, speaking engagements, and active participation in local dog events solidified her position within the community. Instead of traditional vendor booths, Christiansen focused on engaging directly with dog owners, fostering genuine connections, and understanding their needs. This community-focused approach, coupled with consistent marketing targeted at dog owners, proved invaluable.
alt text: Interior of Must Love Dogs Grand Haven with freezers full of raw dog food
Grand Haven: A Dog Lover’s Paradise
Grand Haven’s charm extends beyond Must Love Dogs. The picturesque resort town boasts beautiful beaches, a historic lighthouse, and numerous dog-friendly activities. From leisurely walks along the waterfront to picnics on the beach and exploring local hiking trails, there’s something for every dog and their owner. Local restaurants like Noto’s, Snug Harbor, and the Paisley Pig offer delicious dining options, while breweries, distilleries, and the Musical Fountain provide entertainment for all.
alt text: Dogs playing on the beach in Grand Haven
A Supportive Network Fuels Success
Christiansen acknowledges the crucial role of her support system in her journey. Her boyfriend, Brian, provides unwavering emotional support, while retail mentor Bob Negen offers invaluable guidance. Finally, her dedicated and knowledgeable team at Must Love Dogs embodies the shop’s mission and contributes significantly to its success. Their expertise and passion for dogs ensures that Must Love Dogs continues to be a haven for canine care in Grand Haven.
